What We Look for in a Writer
Writing for Milano Global isn’t like writing for snooty, academic types. Our content encourages dialogue between the writers and their readers. Over the years, we’ve compiled a list of characteristics that make for a great blogger. While you’re writing, keep these guidelines in mind:
• Keep it Conversational: Speaking in first or second person helps keep the article casual, and the tone inviting. Think of your guest post as a personal blog, then write it.
• Simplify it: Though you are encouraged to support your arguments with facts and statistics, keep the writing simple and to the point. Keep paragraphs short and break sections up with headers.
• Tell a story: The main reasons why we write are to inform and to entertain, so entertain our readers. Keep your posts interesting and relevant.
• Know how to start and know how to end: It’s important for our readers to know what to expect at the beginning of the article, and what they’ve learned at the end. Be clear and be concise. But don’t flat out say, “In this article, I will show you…” or “In closing…” —instead, make sure to include a solid introduction and conclusion paragraphs.
We’re looking for pieces that speak to our audience.